Every year, in the United States, after the celebration of Thanksgiving comes the more commercial celebration of Black Friday. A day of sales during which brands offer promotions which mark the start of Christmas shopping.
The development of e-commerce knows no borders, this tradition from across the Atlantic has been established in France for several years.
French e-commerce sites have decided to replicate and organize the French Days. The principle is the same but the operation takes place in spring and at the very beginning of autumn.
Obviously, these “big commercial tricks” fool no one and we are not fooled by their real interest.
However, not following in the footsteps of our colleagues would put us on the margins of the competition and could lead our customers, including the most loyal, to think that we are less articulate or less attentive than our colleagues.
So we decided to play the game but in our own way!
Thus, on our site the offers and promotions put in place during the French Days are real discounts, applied to the real product price (i.e. the price always charged and not a price increased in the preceding weeks to give the illusion of a better discount on the day of the promotion) and finally are offered on our most beautiful products (quilts, pillows and even the bed linen).
Leave a comment