The month of white

Partner then boss of Bon Marché in Paris who inspired “Au Bonheur des Dames” by Emile ZOLA, Aristide Boucicaut is a philanthropist with broad ideas and a business savvy!

Disrupting traditional commerce, this daring visionary invents his own concepts: he imposes a fixed price, considers that the customer is king, respects him, builds loyalty, delivers to his home and even accepts returns! Her customers jostle in her store, touch, try, stroll and observe each other all social classes mixed.

One winter day when the rue de Sèvres was covered in snow, despairing of seeing its departments deserted by elegant ladies after the end-of-year holidays, he had the brilliant idea of having special series produced sold at promotional prices. Their name is obvious: White Month!

A revolution is underway and It is to him that we owe our ability to get into trouble for over a century and a half!

Obviously, these “big commercial tricks” no longer deceive anyone and we are not fooled by their real interest.

However, not following in the footsteps of our colleagues would put us on the margins of the competition and could lead our customers, including the most loyal, to think that we are less knowledgeable or less attentive than our colleagues.

So we decided to play the game but in our own way!

Thus, on our site the offers and promotions put in place during the Blanc (summer and winter) are real discounts, applied to the real product price (i.e. the price always charged and not a price increased in the preceding weeks to give the illusion of a better discount on the day of the promotion) and finally offered on our most beautiful products !